To gain and maintain a leadership position in the industries we operate in by maintaining customer satisfaction, delivering quality products, committing to continuous process improvement and investing in technology, infrastructure and human resources.

To maximize returns to our shareholders by optimal allocation of resources by pursuing growth opportunities in high value markets and ensuring sustainable profitability.

To provide the best value products and services to our customers through investment in technology, infrastructure and human resources.

To work with our farmers, suppliers and distributors to develop long-term mutually beneficial partnerships.

To pursue environmentally friendly policies by effectively and efficiently using our energy resources, aiming for zero waste and a clean healthy environment in our community.

To be a socially responsible corporate citizen, supporting education, health, environment and socioeconomic development of our society.

To provide the best working environment to our employees and provide them opportunities to enhance their skills.

To excel across all our operations and deliver sustainable value to all stakeholders.